How it works
Tap Share on the reel
Open the reel you want to cook and tap the paper plane icon, the same one you use to send a post to a friend.
Pick Hugo from the share sheet
Hugo shows up next to your other apps. No copying links, no switching back and forth. If you would rather paste, the app takes a link too.
Cook it
Hugo hands back a clean recipe in your cookbook, with a link back to the creator so you can always find the original.
On Instagram, the recipe is rarely in the caption.
Creators write “full recipe in the comments” because captions get truncated. Tools that only read the caption give you a title and a mood. Hugo watches the video for the technique and reads the pinned comment for the measurements.
- Watches the whole reel, not just the first frame
- Reads the creator’s pinned comment, where quantities usually live
- Picks up on-screen text when the recipe is only shown, never said
- Handles carousels where the steps are split across slides
- Keeps a link back to the original post and creator
the best pasta you will make all year. full recipe in the comments
Reads the creator’s pinned comment, where the measurements usually hide
None of these numbers were in the caption.
- Spaghetti
- 400 g
- San Marzano tomatoes
- 800 g
- Garlic
- 3 cloves
- Fresh basil
- 1 bunch
- Extra-virgin olive oil
- 60 ml
- Parmesan
- 60 g
- Sea salt
- to taste
- Black pepper
- to taste
What people ask.
Does this work with reels and normal posts?
Both. Reels, feed posts and carousels all work. Carousels are worth calling out: creators often split the ingredients across the first slide and the method across the rest, and Hugo reads all of them.
What if the recipe is in the comments?
That is the normal case on Instagram, and it is the case Hugo is built for. Hugo reads the creator’s pinned comment, which is where the measurements usually sit once the caption runs out of room.
Do I need to give Hugo my Instagram login?
No. Hugo never asks for your Instagram password and never connects to your account. You share a public post to Hugo the same way you would share it with a friend, and that is all Hugo sees.
What if the reel has no voiceover?
Plenty of reels show the recipe as text on screen without anyone saying a word. Hugo reads that on-screen text as well as the audio, so silent cooking videos still come through with the steps intact.
Does the creator still get credit?
Yes. Every saved recipe keeps a link back to the original post, so the creator is one tap away and you can always go back to watch the technique.
Can I save a private or a friends-only post?
No. Hugo can only read posts that are publicly viewable. If a post is private, restricted to close friends, or from an account you do not follow, Hugo has no way to see it.
Hugo reads more than one app.
The same import works across the places you actually find recipes.

